YOUR STORE, YOUR WAY
Working hard on your online store - but not sure what will actually help it make more money?
YOUR STORE, YOUR WAY is a personalised boutique ecommerce coaching experience designed to strip away the noise, dial in your highest-margin opportunities, and build sustainable profitability on your own terms.
Just six places in this cohort.
With Kristy Lee Rigby · November 2026 - February 2027
With YOUR STORE, YOUR WAY, you’ll know what your business needs next - and have the tools to do something about it.
Running an independent ecommerce store often feels like navigating without a clear map. You're working hard, testing ideas, and analyzing numbers, but it's hard to be certain where your focus actually belongs.
When sales fluctuate or growth plateaus, advice from generic playbooks only adds to the overwhelm. What works for a massive venture-backed brand won't necessarily work for your boutique operation.
Real clarity comes from isolating your unique business rhythm: uncovering what drives your customer retention, diagnosing your conversion bottlenecks, and knowing your true unit economics.
Understand what's happening. Unpack your metrics without the jargon. We dig into your actual traffic sources, average order value, repeat purchase rates, and customer lifetime value so you see the exact levers driving revenue.
Build your ability to act. Gain practical frameworks, proven operational templates, and prioritized action steps. You won't just see where the opportunities lie: you'll execute strategic changes with speed and total confidence.
Instead of reacting to everyday crises or guessing your next marketing move, you step into a proactive operating cadence tailored entirely to your personal goals and store capacity.
This isn't about adding another dozen items to your to-do list: it's about pruning the noise, locking in your highest-leverage growth channels, and running your store with calm authority.
DEEP DIVE AUDIT
With YOUR STORE, YOUR WAY, You’ll Know What Your Business Needs Next: And Have The Tools To Do Something About It.
We start with a complete, unflinching evaluation of your e-commerce ecosystem. Rather than offering guesswork or surface-level tips, I examine the critical levers of your business to reveal where revenue is slipping away and what will move the needle.
1. The Numbers
Understand what's happening. We audit your conversion rates, average order value, gross margins, and customer acquisition costs. Clean unit economics eliminate guesswork so you know where profit leaks occur.
2. The Marketing
Build your ability to act. We dissect your customer journey, email flows, retention campaigns, and paid channels to identify underperforming touchpoints and turn one-time shoppers into repeat brand advocates.
3. Market Position
Carve out your space. We assess how your product line, pricing tiers, and brand messaging stand against immediate competitors, helping you claim an authentic and profitable niche in the market.
4. The Knowledge
Equip yourself for long-term mastery. We uncover knowledge gaps in inventory forecasting, platform management, and operational workflows, transferring proven frameworks directly to you and your team.
By uniting clear financial insight with targeted marketing execution, you stop wasting energy on trial-and-error tactics that don't produce bottom-line growth.
You gain both strategic clarity and hands-on guidance to make decisive, sustainable improvements across every area of your online store.